Using Typefaces Effectively

How effective are your headings? Do they catch attention? Are they readable? Thanks to the computer there are many typefaces available to you, and you will want to choose them wisely. Each typeface has a personality, and you can “match” that personality to the subject of your articles.

While some of these decorative typefaces are fun to use, they are not necessarily appropriate for the entire article. For example, look at the word “Western” in the example to the 1eft.This typeface would make a great heading for a Country Potluck Dinner, but can you imagine reading an entire article about the dinner in that typeface? Your eyes would grow tired, and you might even lose interest in the article.

With this in mind, why not have some fun with your headings? To make headings stand out, they should provide a contrast to the article in some way. A natural tendency may be to put your headings in all capital 1etters.This might be appropriate for very short headings. However, text in all capital letters can be very difficult to read, especially when using script typefaces.

There are many other ways to give your headings some punch. Make them larger or bolder than the article. Choose something more decorative for emphasis. See the variety of examples below:

Most typefaces fall into two broad categories: those that look hand drawn and those that look mechanical. You probably would not use a script typeface to head an article about football, just as you would not use a mechanical typeface to head an article about flowers. Not sure which decorative typeface to use? Use your intuition. Different typefaces for headings can add variety and interest to your publication.

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