Do you use a style sheet? Style sheet? What’s a style sheet?
A style sheet is a set of criteria defining the layout and appearance of a publication. Style sheets impose margins, fonts, point sizes, alignments, and other criteria to give text a uniform appearance. It includes rules for using artwork and conventions for specifying names, titles, places, numbers, dates, times, etc. Who should receive a copy of a style sheet? Whoever is responsible for your organization’s internal and external communications and anyone who contributes to your publication(s).
What follows is a sample style sheet for a fictitious organization:
The Community of Like-minded People
Please follow these guidelines when creating your publication. We are trying to create a uniform, professional look with all our printed materials.
- Main headings, Times New Roman, 22 point
- Sub headings, Arial Bold, 14 point
- Body copy, Times New Roman, 10 point
- The alternative font for styled headings or body copy is Verdana. Use it for text with our approved logo. Verdana should be used very sparingly. It can be any point size
- Our approved logo
- Please contact the main office for a camera-ready or a digitized copy of the logo
- Please obtain reprint rights for any copyrighted materials
- Please obtain release…
- Main headings, left aligned, ragged right
- Sub headings, left aligned, ragged right
- Body copy, left aligned, ragged right
- Times should be specified in the following format: 9:00 am, 10:00 pm, 1:30-2:00 pm
- No abbreviations may be used anywhere in the publication
- Acronyms are permitted
- The formal name of the organization is “The Community of Like-minded People.” In the first reference the full name is preferred. In subsequent references the name may be shortened to “The Community” or alternatively “Our Community”
- Do NOT underline or use ALL CAPS
- Always use the area code when specifying telephone numbers. Telephone numbers should be specified in the following format: 999-999-9999
- Spell-check and proofread all copy before submission
These guidelines are subject to periodic review and change. Please contact the main office for the most current style sheet.
Date published or revised
By using a style sheet you can ensure that all your publications conform to your organization’s custom identity.