Logos are not just for global brands like Apple and Starbucks. They are a powerful tool for any organization aiming to differentiate itself and establish a loyal following. A logo can give religious institutions a recognizable identity that represents the core values and mission of the congregation. What makes a good logo?
There are several reasons why a logo should be relatively simple. Imagine viewing it from afar, perhaps on a sign. It should be clear from a distance. Alternatively, it must be readable at a reduced size, for instance on an envelope or business card. Keep in mind that complex elements may become lost at a smaller size. Finally, simpler designs are more memorable and therefore easier for patrons to recall and identify the organization associated with the logo.
Logo colors should be evaluated and selected carefully, as they lend meaning and symbolism to the organization they represent. Colors can influence emotions and convey various messages depending on the viewer’s culture. In general, bright colors are considered upbeat and friendly, while darker colors are seen as more serious and professional. The logo should also have enough color contrast to be effectively made black and white when necessary (for example, when faxed) without losing important design elements.
Trends come and go, but a great logo should withstand the test of time indefinitely. Avoid designs that might go out of style in order to avoid the need to rebrand the organization too soon.
Steer away from generic logos. Certain trends, although visually appealing, are often overused and end up becoming cliché. Crowdspring has several great examples of unoriginal logos in their post on “Overused, Overdone Logo Concepts.”
Consider what sets your organization apart from the rest. What is your mission? Are there any distinctive architectural elements, or nearby geographical landmarks such as lakes or bridges? Include those unique elements in the logo in order to make it your own.
Church Logo Examples
Logo Usage Suggestions
The logo should be used on all printed communication materials including letterhead, bulletins, flyers, directories and newsletters. It should also be included in outdoor signage. Don’t forget to place it online as well; logos must be prominently visible on websites, social media pages and email signatures.
Keep the logo consistent by developing a style guide with directions for proper use to ensure it remains the correct colors and does not become distorted or altered in a way that makes it unrecognizable.
Ready to develop your own logo? Don’t forget that graphic design services are free for LPi customers. Feel free to contact one of our designers to get started today.