Despite our best efforts, everyone makes mistakes sometimes. After all, we are only human! That being said, there are several common bulletin errors that impact the readability and beauty of your publications. Avoid these “sins” in order to create a bulletin design that is more heavenly for parishioners.
Please DO NOT underline! Underlining is unattractive and difficult to read. The practice of underlining dates back to the days of the typewriter, when it was used to emphasize text because typewriters lacked bold and italic styles. Therefore, it is unnecessary in today’s age of modern technology. Underlining is also confusing for your readers since Web addresses are typically underlined, so text with a line underneath makes the words appear to be hyperlinks. Keep in mind that most professional publications such as books, magazines, and newspapers tend to avoid underlining, so it is wise to follow this best practice.
2) Line and border art overload
Like underlining, the use of lines and boxes causes the bulletin to look very messy. It can be confusing to readers, as it is unclear where to look first and which section is being emphasized when all text boxes are competing for attention. Keep lines minimal, and try separating content with color and white space instead for a more attractive, clean layout.
3) Dark on dark
Never put dark text on top of a dark background. Whether the publication is printed on offset, a digital press, or your office inkjet, dark on dark is very difficult to decipher, especially for seniors and visually impaired individuals. A general rule of thumb is that the background color should be only 30% tint or less to ensure it is light enough that text can be read. When inverting your text (white text on a dark background), make sure your background color is at least an 85% tint so it is dark enough to provide contrast for the white text.
4) Online images and clip art
Images found through search engines like Google Images and Bing are often copyrighted. Using such online graphics without written permission from the original author or owner is illegal. In addition, many pictures found online are saved at a low resolution (72 dpi) for a faster download speed. Low resolution graphics may look nice on a computer screen, but they do not print well, and result in pixilated, blurry pictures. LPi requires a resolution of at least 300 dots per inch (dpi) in order to produce the best quality printed images. If you need a photograph, visit a stock photo website, such as istockphoto.com to purchase the rights to download the high resolution image.
Microsoft Clip Art is formatted as a Windows Media File (.wmf), which is not the correct file type for high quality printing at LPi. Files saved in .jpg, .tif, and .eps formats are preferable. LPi’s Art & Media Portal offers many beautiful, high resolution images that we strongly urge customers to choose instead.
5) Minimal or no white space
White space is a beautiful thing! Unfortunately, it is a design element that is often overlooked by editors, who strive to fill every bulletin with as much information as possible. Cramming the publication full of content can overwhelm parishioners and potentially discourage them from reading. Here is a great analogy: “Let’s say you’re in a store. It wouldn’t be a comfortable or pleasant experience if you had trouble moving around due to the overcrowded aisles, alongside the sales assistant constantly prompting you with their special offers. There’s just too much to look at and you have neither the time nor the patience to find what you originally came in looking for.” Think of your bulletin in the same way. Paring down the text is like clearing the aisles. Cutting some content will greatly improve the overall look and organization of the publication, making it easier to navigate, which should in turn encourage reading.
6) Unnecessary repetition
Duplicating the same information week after week discourages parishioners from reading the bulletin more than once. Rather than taking up valuable space by reposting static content like a list of Parish Council Members, move it to the website and direct readers to look there for such information. This will free up room for more dynamic, interesting articles within the bulletin to keep parishioners engaged.
7. Too Many Fonts
Multiple fonts can make a publication look messy and unprofessional. Stick to three or less styles for a more cohesive, appealing look.
Are you guilty of any of the “sins” above? Post your confessions here.